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A Headless Storefront Built for an Editorial Fashion Brand

Harlow & Vance, a premium fashion retailer, needed a storefront flexible enough to match their editorial merchandising style without sacrificing checkout speed or conversion.

ClientHarlow & Vance
IndustryRetail / E-Commerce
Timeline2 weeks
Team3 engineers, 1 designer
Clothing racks in a premium fashion retail store

1 The Challenge

Harlow & Vance had outgrown their templated storefront. The theme couldn't support the seasonal, editorial-style layouts their creative team wanted, page speed was suffering under high-resolution imagery, and checkout abandonment was well above industry benchmarks.

2 The Solution

We moved the storefront to a headless architecture — a custom React front end pulling from a commerce API, giving the creative team full control over layout without touching code. A rebuilt image pipeline and a streamlined, single-page checkout brought load times and drop-off both down significantly.

The Outcome

Results That Speak for Themselves

3x
Conversion Rate Increase
98/100
Lighthouse Performance Score
45%
Faster Page Loads
28%
Increase in Average Order Value
Fashion retail display with folded garments
Built With
React Node.js MongoDB Vercel
★★★★★

"Our conversion rate tripled after the redesign. Subtain understood our brand deeply and delivered a headless commerce experience that genuinely differentiates us in a crowded market."

JL
James Larson
Founder, Harlow & Vance
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