E-Commerce
Harlow & Vance
A headless commerce build for a premium fashion retailer — 3× conversion improvement and a 98/100 Lighthouse score.
The challenge
Where they were stuck
A template storefront made a luxury brand look generic, and every step of the funnel leaked revenue — slow product pages, a four-page checkout, and a content workflow that needed a developer for a price change.
What we built
The work
An editorial headless storefront with a one-page checkout, typo-tolerant search, image pipelines tuned for retina displays, and a content engine the merchandising team runs themselves — collections, lookbooks and promotions without a deploy.
The outcome
What changed
- Conversion rate tripled within two months of launch
- 98/100 Lighthouse performance score
- Sub-second product pages on mobile connections
- Merchandising team ships campaigns without engineering
3×
conversion rate
98/100
lighthouse score
<1 s
mobile page loads
2 wks
payback on build cost
Services used
★★★★★
“Our conversion rate tripled after the redesign. OpenApex understood our brand deeply and delivered a genuinely differentiated experience.”
James LarsonFounder, Harlow & Vance
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